The Warby Parker 2010 lookbook shows just how far eyewear has come. I remember back in grade school, when wearing glasses was not cool. Now it seems like no fashionista's outfit is complete without a pair.
This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the geek-chic fashion blend together perfectly. I feel smarter just looking at this nerdy minimalist eyewear.
Implications - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically unpopular style or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves.
Nerdy Minimalist Eyewear
Aingeru Zorita Shoots the Warby Parker 2010 Lookbook
Trend Themes
1. Geek-chic - Combining seemingly opposing characteristics is a trend that appeals to consumers looking for unique ways to express themselves.
2. Minimalist Eyewear - Minimalist eyewear is a trend that has gained popularity due to its simple yet fashionable design.
3. Nerd Revival - Nerd revival is a trend that has brought back and made over unpopular styles or concepts to appeal to a wider audience.
Industry Implications
1. Eyewear - Eyewear companies can benefit from offering minimalist and fashionable glasses that appeal to a wide range of consumers.
2. Fashion - Fashion companies can benefit from incorporating geek-chic styles in their designs to appeal to consumers looking for unique ways to express themselves.
3. Marketing - Marketing companies can benefit from using the nerd revival trend to promote products or concepts that were once unpopular.