Go RVing Canada launches a wanderlust campaign that seeks to motivate people to travel, explore and live carefree. 'Bring Back Wildhood' boasts an exceptionally honest video, urging individuals to rediscover their passion for the outdoors, adventures and spending mindful time in nature. The wanderlust campaign indirectly points at how technology, media and urban life has taken away "the freedom that every child is born knowing" and how it has substituted this fundamental part of our nature with stress and anxiety.
Go RVing Canada hopes to elevate people and bring them back to youth, nature and the wonders of travel. Fully supporting the case for digital detox, the wanderlust campaign aims to teach people about RVing, relate helpful "tips, travel destination, recipes and more."
Encouraging Wanderlust Campaigns
Go RVing Launches a Video That is Narrated by the Child Within
Trend Themes
1. Wanderlust Campaigns - Opportunity for brands to inspire and motivate individuals to explore and travel.
2. Digital Detox - Chance to create products and services that help people disconnect from technology and reconnect with nature.
3. Rediscovering Nature - Potential to develop experiences and initiatives that encourage people to reconnect with the outdoors and their sense of adventure.
Industry Implications
1. Travel and Tourism - Opportunity for travel agencies and tourism boards to promote experiential travel and outdoor adventures.
2. Outdoor Recreation - Chance to create innovative outdoor gear and equipment that facilitates and enhances nature exploration.
3. Wellness and Self-care - Potential to develop wellness retreats and therapies that focus on digital detox and reconnecting with nature.