The Wallpaper July 2014 editorial featuring model Emma Chamtaloup showcases the seldom seen beauty of pilots. Stylist Verity Parker infused the set with haute goggles and thick leather jackets, making Chamtaloup appear poised to fly a plane to an incredibly chic destination.
Photographer Rory Payne helped bring this aerial production to life. Staying true to the airplane motif was Payne's selection of a tarmac for the backdrop. This added to the artistic elements present in this Wallpaper scene, displaying just how for the magazine is willing to go in order to capture an ideal high fashion set.
In addition to rugged apparel fit for a long trip, Parker also included items that one would wear on the daily, seen in long skirts, trousers and all-black sunglasses.
Posh Pilot Editorials
The Wallpaper July 2014 Ground Control Photoshoot is Airplane Inspired
Trend Themes
1. Aviation-themed Fashion - A new trend is emerging in the fashion industry inspired by aviation, presenting opportunities for fashion designers to experiment with new styles and materials.
2. Aerial Photoshoots - The utilization of aerial photoshoots is becoming popular among photographers, providing opportunities for drone and aviation companies to optimize their marketing practices for photography services.
3. Leisure Air Travel - There is an emerging trend towards making air travel more luxurious and leisurely, presenting opportunities for airlines and hospitality brands to innovate their service offerings and capture a new segment of consumers.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the aviation-themed trend by designing new lines of clothes and accessories inspired by aviation aesthetics.
2. Photography Industry - The utilization of aerial photoshoots is presenting new opportunities for photography companies to specialize in drone and aviation photography services.
3. Aerospace and Hospitality Industries - The trend towards leisure air travel presents opportunities for airlines and hospitality brands to improve their offerings, such as more spacious and comfortable seating arrangements, personalized services for passengers, and innovative in-flight amenities.