Diptyque's new wallpaper collection pays homage to the brand's three founders: Christiana Montadre-Gautrot, Desmond Knox-Leet, and Yves Coueslant. During the brand's early years, it produced eclectic textiles for upholstery purposes. Thus, the brand's new range of wallpapers marks its return to the home decor industry.
The wallpaper collection uses some of Diptyque's classic visuals, such as the oval motif, travel-inspired patterns, and art deco designs. Moreover, the collection features unique and eclectic prints reflective of the brand's style. Diptyque opted for a digital printing technique that uses non-woven paper rather than fabric. This allows for a high level of precision and facilitates the creation of some patterns which feature up to 20 colors. Additionally, the chosen printing method is sustainable.
Fragrance Inspired Wallpapers
Diptyque Launched its First Wallpaper Collection
Trend Themes
1. Digital Printed Wallpapers - The use of digital printing methods in wallpaper production allows for greater precision and sustainability.
2. Brand-themed Decor - Brand-themed decor, such as Diptyque's wallpaper collection, pays homage to brand founders and can create a unique interior design aesthetic.
3. Eclectic Prints in Home Decor - The use of eclectic and unique prints in home decor, as seen in Diptyque's wallpaper collection, allows for a personalized and distinct interior design experience.
Industry Implications
1. Home Decor - Diptyque's wallpaper collection marks the brand's return to the home decor industry and sets a precedent for new and unique offerings in the field.
2. Luxury Goods - Diptyque's brand identity and approach to home decor as a luxury good highlight the potential for growth in the luxury goods industry through unique and personalized pieces.
3. Textile Manufacturing - The production of non-woven paper for wallpaper production, as used in Diptyque's collection, opens up opportunities for innovation and growth in the textile manufacturing industry.