In order to emphasize the effectiveness of Doom Super bug spray, ad agency TBWAHUNTLASCARIS released the 'Doom Wall of Shoes.' An enormous billboard made up of thousands of shoes in the shape of a Doom can was setup. Since South Africans usually kill bugs by stomping on them, TBWAHUNTLASCARIS decided to use shoes to show how powerful Doom is. The billboard implies that Doom has the power of 22 meters worth of shoes.
In addition to creating an innovative billboard, the ad agency also added an interactive component to the campaign. Consumers could guess how many shoes were used to make the Doom Wall of Shoes. Over 9,000 entries were made, which resulted in a 600 percent increase in Doom's social media presence
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Trend Themes
1. Interactive Advertising - Creating interactive components in advertising campaigns can increase consumer engagement and boost social media presence.
2. Experiential Marketing - Using innovative and immersive techniques, such as the Doom Wall of Shoes, can enhance brand awareness and leave a lasting impression on consumers.
3. Creative Billboards - Designing unique and eye-catching billboards, like the Doom Wall of Shoes, can capture attention and generate buzz for a brand.
Industry Implications
1. Advertising - Incorporating interactive and experiential elements into advertising campaigns can give brands a competitive edge in the industry.
2. Outdoor Advertising - Creating visually striking and unconventional billboards can revolutionize the outdoor advertising industry and attract more attention from passersby.
3. Consumer Goods - Using innovative marketing tactics, like the Doom Wall of Shoes, can help consumer goods brands stand out in the market and increase consumer engagement.