Eye Level Marketing, a division of the Billboard Clothing Company, is placing giant ads on employee uniforms. Given the potential to scrape together extra revenue from the deal, you can expect this to become a new medium. Plus, companies can push their own products on their clothing.
Potential venues include: grocers, sports arenas, theme parks, electronics stores and drugstores.
Implications - Advertising agencies have to consider media buying when planning their strategy for the client. Through purchasing unique spaces that most people would not consider to be a traditional form of media, agencies are able to create a more memorable advertisement. Additionally, ideas such as advertising T-shirts can generate more exposure and reach for the product.
Walking Billboards
Employee Uniforms Become an Ad Medium
Trend Themes
1. Giant Ad Uniforms - Opportunity for companies to place giant ads on employee uniforms and generate extra revenue.
2. Eye Level Marketing - Potential for new medium in advertising by placing ads at eye level on employee uniforms.
3. Unique Ad Spaces - Agencies using non-traditional spaces like clothing to create memorable advertisements.
Industry Implications
1. Grocers - Grocery stores can explore placing giant ads on employee uniforms to generate extra revenue.
2. Sports Arenas - Sports arenas can utilize eye level marketing by placing giant ads on employee uniforms.
3. Theme Parks - Theme parks can take advantage of unique ad spaces by placing ads on employee uniforms.