Waju offers a unique and eco-friendly take on carbonated beverages by making the most of water that's lost during the process of dehydrating fruit to prepare juice concentrates. The canned beverages are available in Lemon and Strawberry varieties that are free from added sugar and contain just five calories.
While consumers may be familiar with fruit-flavored sparkling water beverages, these ones promise "actual water from real fruit, for real." Thanks to the unique way that it brings thoughtfully sourced ingredients together, Waju shares ready-to-drink beverages that offer more benefits than the average sparkling water made with artificial flavors or high-sugar, high-calorie fruit juice.
As millions of gallons of water from fruit is discarded to make fruit concentrate, Waju helps to upcycle that water to create hydrating products that tackle water scarcity and food waste.
Fruit-Squeezed Water Beverages
Waju's Bubbly Drinks Use Water from the Fruit Dehydration Process
Trend Themes
1. Eco-friendly Carbonated Beverages - Creating carbonated beverages using water lost during fruit dehydration presents an opportunity for eco-friendly alternatives to traditional sparkling water.
2. Functional Fruit-squeezed Beverages - Utilizing actual water from real fruit provides beverage companies with an opportunity to offer functional beverages with added nutritional benefits.
3. Sustainable Water Upcycling - Upcycling water discarded during fruit processing can address water scarcity and reduce food waste, presenting a sustainable solution for the beverage industry.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore the production of fruit-squeezed carbonated beverages as a potential disruptive innovation opportunity.
2. Functional Beverage - The functional beverage industry can incorporate real fruit water into their product offerings to meet the demand for healthier and more natural options.
3. Sustainable Packaging - Companies in the sustainable packaging industry can consider partnering with fruit-squeezed water beverage brands to create environmentally-conscious packaging solutions.