WAGMI United, a new brand dedicated to bringing Web3's most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will team up to release a new NFT collection on July 6 that will give fans a personal role in shaping the future of a professional sports team.
WAGMI United recently purchased Crawley Town Football Club, becoming the first Web3 group to own a major professional sports team. The NFTs, created in partnership with adidas, will play a key role in building a global digital community of fans around the club. NFT holders will have the ability to vote on key issues facing Crawley Town FC. The NFTs will provide a chance for new international fans to connect with the club, while also giving long-time, local fans a bigger voice in their club.
The partnership between WAGMI United and adidas will make the former the official kit manufacturer and apparel partner of Crawley Town FC. The goal is to create a digital-first community around a sports team, which represents the next step for Web3's expansion. WAGMI United has assembled a powerful ownership group, including Gary Vaynerchuk and influential NFT thought leaders and artists. Through this partnership, adidas will enter into a partnership with a League Two club for the first time, offering new possibilities in both football and community building.
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
Trend Themes
1. Sports NFT Collections - The partnership between WAGMI United and adidas highlights the growing trend of NFT collections in sports, providing opportunities for building a digital community of fans around professional sports teams.
2. Web3 Sports Teams - WAGMI United's purchase of Crawley Town Football Club, and its focus on building a global digital community of fans around the team, represents an innovative trend in Web3's expansion into the world of sports.
3. Digital-first Community Building - The goal of creating a digital-first community around a sports team, as exemplified by the WAGMI United-adidas partnership, presents opportunities for disruption in community building across a range of industries.
Industry Implications
1. Sports Apparel Manufacturing - Adidas's partnership with WAGMI United and Crawley Town FC highlights opportunities for building digital communities around sports teams, and provides a potential model for disrupting traditional sports apparel manufacturing and marketing.
2. Blockchain Technology - The growing trend of NFT collections in sports, as exemplified by the WAGMI United-adidas partnership, highlights the potential for blockchain technology to revolutionize the sports industry and beyond.
3. Community-building Platforms - The push to build digital-first communities around sports teams, and the innovative use of NFTs to facilitate fan participation and ownership in those communities, creates disruptive opportunities for community-building platforms across a range of industries.