W Magazine is taking time this month to celebrate the admirable women of the world. The women featured in the W Magazine 'We Love Iris' editorial include top models, fashion icons, ballet dancers and even grassroot activists who have all made some sort of impression on the world.
Shot by photographer Bruce Weber and styled by Camilla Nickerson, all the ladies are wrapped in spring garb with a romantic feel. Some of the famous faces in ‘We Love Iris’ include Iris Apfel, Elaine Irwin Mellencamp, model Coco Rocha and many more!
Iconic Women Tributorials
The W Magazine 'We Love Iris' Spread Celebrates Famous Women
Trend Themes
1. Celebrity Inspiration - The 'We Love Iris' spread highlights the success and achievements of famous women, creating an opportunity for brands to collaborate with these individuals and draw inspiration from their stories.
2. Empowerment Marketing - The emphasis on female empowerment and showcasing the accomplishments of women provides a platform for brands to communicate their own values and support for gender equality.
3. Romantic Fashion - The romantic, spring-inspired fashion in the editorial presents an opportunity for brands to develop products and marketing around romantic themes and aesthetics.
Industry Implications
1. Fashion - The editorial emphasizes fashion icons and offers potential for designers to work with these individuals to create new and innovative styles and products.
2. Marketing - The 'We Love Iris' spread presents a chance for brands within a range of industries to utilize the popular trend of celebrity marketing and partner with influential women for mutual promotion.
3. Activism - Featuring activists in the 'We Love Iris' campaign presents an opportunity to align brands with popular social causes and support activism within their industries.