Having officially kicked off back in October, Facebook's VR tour is officially in full swing. With events running until the end of January, now is the perfect time for consumers to test out Samsung Gear VR.
Facebook's VR tour is a nation-wide tour across the US, with events planned at airports, festivals, shopping centers and college campuses. The tour was planned as a way to showcase the future of VR technology and give more consumers an opportunity to experience it for themselves. Those who do give the Samsung Gear VR headsets a try can have a gif of themselves created that can then be shared over social media. The gifs are particularly popular among college-aged students, who are likely to be early adopters of the technology.
The VR tour demonstrates how brands such as Facebook and Samsung can ensure more consumers -- especially younger consumers -- are aware of the power of VR and how it can enhance the social media experience.
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
Trend Themes
1. Vr-tour Event Marketing - Using VR technology to create interactive experiences at events to engage with consumers.
2. Vr-marketing Outreach - Using VR technology to create innovative marketing campaigns that connect with tech-savvy audiences.
3. Vr-social Media Marketing - Creating VR-powered social media experiences to increase brand engagement and appeal to younger consumers.
Industry Implications
1. Event Planning Industry - Incorporating VR into event planning and coordination to provide engaging and interactive experiences.
2. Marketing Industry - Utilizing VR technology for creative and innovative marketing campaigns to capture the attention of younger audiences.
3. Social Media Industry - Integrating VR into social media platforms to create immersive and engaging experiences for users.