Washington-based Vortex Motor Company unveiled its new car, the Vortex F1, at the SEMA 2010 show. Featuring a MIG welded steel spaceframe chassis and fibreglass bodywork, the Vortex F1 has a complete, fresh-squeezed look.
Fitted with two supportive bucket racing seats, the speedster is powered by a GM-sourced 2.0 liter turbocharged engine that can produce 290 HP and 340 ft-lbs of torque. The rear wheels are driven by a six-speed manual transmission.
Implications - Businesses that offer unusual or outlandish qualities to products that typically embody a specific set of traits will benefit by standing out in the minds of consumers as distinct and unique.
Freshly-Squeezed Sports Cars
The Vortex F1 Rocks SEMA in Lime Green & Lemon Yellow
Trend Themes
1. Fresh-squeezed Sports Cars - The trend of giving a completely new and refreshing look to sports cars that stands out in the market; disruptive innovation opportunity lies in exploring new and unique materials for car bodywork.
2. Turbocharged Engines - The trend of using GM-sourced 2.0 liter turbocharged engines in sports cars; disruptive innovation opportunity lies in creating more powerful and efficient engines.
3. Manual Transmission Sports Cars - The trend of producing sports cars with a six-speed manual transmission system; disruptive innovation opportunity lies in developing more advanced and user-friendly manual transmission systems.
Industry Implications
1. Automobile Manufacturing - The automobile manufacturing industry can benefit from these trends by investing in innovative products with unique features to stand out in a highly competitive market.
2. Sports Car Customization Industry - The sports car customization industry can benefit from the trend of giving a fresh-squeezed look to sports cars by introducing more customization options to make cars appear more unique.
3. Automobile Engine Manufacturing - The automobile engine manufacturing industry can benefit from the trend of using GM-sourced 2.0 liter turbocharged engines in sports cars by producing more efficient and powerful engines.