Instead of focusing on the vehicle itself, the Volkswagen Delivery Trucks ad campaign concentrates on relaying an important detail to potential customers. It reads, "The right size for your needs." Not too big nor too small, these trucks can hold all the food items a person would need to transport in a day. From bananas and lettuce to salmon and red peppers, it covers many bases.
The Volkswagen Delivery Trucks ad campaign was conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brazil. It was art directed by Julio Andery and Luiz Sanches with photography and illustrations by Zombie Studio. Very clever, it might inspire people to make their own trucks out of aluminum foil.
Aluminum Foil Auto Ads
The Volkswagen Delivery Trucks Campaign Offers "Right Size for Your Needs"
Trend Themes
1. Personalized Advertising - The trend of personalized advertising focuses on conveying specific benefits of a product or service to potential customers.
2. Right-sizing - The right-sizing trend highlights the importance of offering products or services that perfectly match the needs of customers, avoiding excess or inadequacy.
3. Creative Visual Communication - The trend of creative visual communication aims to deliver messages in unique and eye-catching ways, capturing the attention of the target audience.
Industry Implications
1. Advertising - The advertising industry can leverage the personalized advertising trend to create impactful campaigns that resonate with specific target audiences.
2. Transportation and Logistics - The transportation and logistics industry can explore the right-sizing trend to focus on providing efficient solutions that perfectly meet the needs of customers.
3. Graphic Design and Illustration - The graphic design and illustration industry can tap into the trend of creative visual communication to offer innovative and compelling visual solutions to businesses in various sectors.