The Volkswagen Bulli, the darling of the 2011 Geneva Motor Show, has officially been green-lit for production. The ultra-modern van with retro charm was a hit at the show, capturing the hearts of attendees with its electric engine and old-school charm.
The Volkswagen Bulli seen at the Geneva Motor Show was powered by a 113-horsepower electric motor and a lithium-ion battery pack, with a stated charge time of under an hour. The Volkswagen Bulli's exterior is designed to mimic the classic VW bands of the 60s, while the interior is incredibly modern, with bright coloring and an attached tablet stand in the center console.
There is no word yet on the pricing of the Volkswagen Bulli or whether it will even be electric. Still, you've got to be excited about VW reviving an automotive icon. The van is back.
Retro Van Revivals (UPDATE)
The Volkswagen Bulli is Headed for Production
Trend Themes
1. Electric Van Reimagining - Opportunity for companies to develop electric vans that combine modern technology with retro designs.
2. Retro-inspired Interiors - Potential for businesses to create products with modern interiors that incorporate retro aesthetics.
3. Revival of Automotive Icons - Chance for companies to bring back beloved vehicles from the past with updated features and technologies.
Industry Implications
1. Automotive - Disruptive innovation can emerge in the automotive industry by manufacturing electric vans with retro-inspired designs.
2. Consumer Electronics - Inclusion of tablet stands in the center console of vehicles creates opportunities for consumer electronics companies to develop compatible products.
3. Recreational Vehicles - Companies within the recreational vehicle industry can explore reviving older vehicle models with modern advancements to cater to retro-loving consumers.