The Vogue Russia Performance editorial will be featured in the publication's February 2013 issue. Model Saksia de Brauw takes on a masculine look within the pages with the help of stylist Mauricio Nardi.
Nardi and de Brauw's work enabled Vogue Russia to deliver a unique menswear photoshoot. While de Brauw is known for her feminine appeal, the publication's team has enabled her to look much like an in-vogue male. This is an offshoot of the baggy work pants, commanding blazers and oxford shoes that were selected by Nardi. Photographer Paolo Roversi brought these elements together in a dark, haunting manner as he captured de Brauw with minimal lighting in an empty event hall, adding a further sense of oddity to Performance.
Mod Menswear Editorials
The Vogue Russia Performance Photoshoot is Male-Centric
Trend Themes
1. Gender-bending Fashion - The Vogue Russia Performance photoshoot demonstrates the growing trend of blurring gender boundaries in fashion, offering disruptive innovation opportunities for inclusive and diverse clothing lines.
2. Androgynous Styling - The editorial showcases the rise of androgynous styling in menswear, presenting an opportunity for designers to create gender-neutral clothing that appeals to a broader range of consumers.
3. Dark, Minimalistic Aesthetics - The haunting, minimalistic visual approach of the Vogue Russia Performance editorial suggests a trend towards darker, moodier aesthetics in men's fashion, providing an opportunity for brands to explore unconventional marketing strategies.
Industry Implications
1. Fashion - The Vogue Russia Performance editorial highlights the need for the fashion industry to embrace inclusivity and diversity, presenting disruptive innovation opportunities for brands that cater to gender-fluid consumers.
2. Photography - The dark and haunting photography style employed in the Vogue Russia Performance editorial offers an opportunity for photographers to explore alternative approaches and techniques that evoke mystery and intrigue.
3. Marketing - The unconventional and visually striking nature of the Vogue Russia Performance editorial opens avenues for innovative marketing campaigns that cater to niche audiences and challenge traditional beauty standards.