Victoria’s Secret beauty Alessandra Ambrosio seems to play boxing referee in her latest editorial for Vogue Russia May 2010. Shot by photographer Alasdair McLellan, the new mom sandwiches herself between male models Oskar Tranum and Simon Nessman.
Styled by Katie Grand, Ambrosio shows off some gorgeous gowns and barely there underwear in every shot. The play on masculine versus feminine, and of course sexiness, definitely shines through in this boxing-inspired editorial.
Implications - Females are no longer trying to stay demure and are looking for bolder products to express this. Designs that are usually associated with masculinity appeal to women shoppers who want to explore different sides of themselves.
Pugilistic Fashiontography
Alessandra Ambrosio Takes on Boxer Style in Vogue Russia May 2010
Trend Themes
1. Gender-blending Fashion - There is a growing trend of blending masculine and feminine designs in fashion, creating opportunities for brands to appeal to women shoppers looking for bold and unconventional styles.
2. Athletic-inspired Fashion - The rise of athletic-inspired fashion, as evidenced in this boxing-themed photoshoot, offers opportunities for brands to combine functionality and style for customers seeking versatile and trendy pieces.
3. Sensual Activewear - The demand for sensual and high-performance activewear is on the rise, presenting opportunities for brands to cater to female shoppers looking for comfortable and sexy gym outfits.
Industry Implications
1. Fashion - The fashion industry can explore the trend of gender-blending designs and athletic-inspired trends to offer customers unconventional yet stylish clothing options.
2. Activewear - The activewear industry can leverage the demand for sensual and high-performance workout clothes to cater to female customers who prioritize both comfort and style.
3. Beauty - The beauty industry can capitalize on the rising trend of athletic-inspired fashion by offering makeup and skincare products designed for active women who seek a natural and effortless look.