The Vivienne Westwood 2012 Spring/Summer collection recently hit the runway and provided the audience with unconventional designs from the brand. In celebration of the upcoming Summer Olympic games in London, the Vivienne Westwood 2012 Spring/Summer collection drew inspiration from each corner of the world, incorporating flag patterns and colors into the pieces.
The entire collection takes on a variety of sporty and casual qualities with graphic tee-shirts, track jackets and head scarves. In addition to incorporating patterns of flags, the Vivienne Westwood 2012 Spring/Summer collection also features pieces printed with the iconic Olympic torch and medals.
A noted aspect of the collection is its capacity to appeal to a wide range of consumers from all around the world, as it embodies various cultures and styles.
Global Get-Ups
The Vivienne Westwood 2012 Spring/Summer Line Pays Tribute to the Upcoming Olympics
Trend Themes
1. Global-inspired Fashion - The incorporation of flag patterns and colors into fashion lines creates a unique opportunity for brands to celebrate global unity and appeal to diverse consumer markets.
2. Sports-inspired Apparel - The combination of sportswear and casual wear creates a new trend in fashion that can bridge the gap between athletic and everyday clothing.
3. Celebration-inspired Clothing - The integration of iconic symbols and decorations from significant events can commemorate a moment in history and create a new market for limited edition fashion lines.
Industry Implications
1. Fashion - Designers can use global events, such as the Olympics, to draw inspiration from various cultures and create collections that appeal to an international market.
2. Sports Apparel - Companies can take inspiration from sportswear and incorporate it into everyday clothing, creating a new trend in fashion that appeals to athletic and non-athletic consumers.
3. Souvenir Industry - The integration of iconic symbols and decorations from significant events can create an opportunity for the souvenir industry to produce limited edition clothing lines that commemorate historical moments or events.