Following in the footsteps of 'Boxed Water is Better,' a UK-based company called 'Vivid Water in a Box' is continuing the crusade to promote cardboard packaging over plastic.
Vivid Water in a Box is an eco-conscious spring water company that encourages consumer to break their habit of buying plastic water bottles. Instead of plastic, Vivid Water in a Box uses paperboard packaging, which is made from carbon-neutral wood, The material is 100% renewable and all the wood-processing byproducts are used to create renewable bio-energy. The boxes are also 100 percent recyclable due to the use of water-based inks. As a result, each box of water has a significantly lower environmental footprint than plastic bottles.
With a growing number of millennial consumers interested in adopting more eco-friendly practices, Vivid Water in a Box is a perfect alternative to environmentally damaging plastic water bottles.
Habit-Changing Boxed Waters
'Vivid Water in a Box' Promotes Cardboard Packaging Over Plastic
Trend Themes
1. Shift Towards Eco-conscious Packaging - Vivid Water in a Box promotes the use of paperboard packaging as an alternative to plastic, tapping into the trend of eco-friendly practices.
2. Rise of Cardboard Packaging - The cardboard packaging industry is gaining traction as companies like Vivid Water in a Box emphasize its benefits over plastic packaging.
3. Increasing Demand for Sustainable Products - Vivid Water in a Box caters to the growing consumer demand for sustainable products by offering cardboard packaging for their spring water.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the trend by incorporating eco-conscious packaging options like cardboard to attract environmentally conscious consumers.
2. Packaging Industry - The packaging industry has an opportunity to innovate and develop more sustainable materials and designs, driven by the shift towards eco-conscious packaging.
3. Environmental Sustainability Industry - The environmental sustainability industry can support and partner with companies like Vivid Water in a Box to promote the use of renewable, recyclable packaging materials for various products.