Japan’s release of the new Nintendo Wii Video on Demand service is focused on virtual videos. Nintendo boss Satoru Iwata let the secret out that the new service, dubbed ‘Wii no Ma,’ is slightly different than the usual pay-to-watch programming.
The new application is more of a market research initiative than a video platform, as the objective is to entertain your Mii in a virtual ‘living room’ setting. Adding to the bizarre nature of the service, users are asked to supply their age and blood type.
This strange VoD service is set for launch May 1, but only in Japan.
Virtual Market Research
‘Wii No Ma' VoD Service Asks for Your Blood Type & Age
Trend Themes
1. Virtual Market Research - The 'Wii no Ma' VoD service combines entertainment and market research by creating a virtual 'living room' setting for users' Miis.
2. Personalized Data Collection - By asking users for their age and blood type, the 'Wii no Ma' VoD service collects personalized data for market research purposes.
3. Gamified Consumer Insights - The integration of game-like elements in the 'Wii no Ma' VoD service offers a unique approach to gather consumer insights.
Industry Implications
1. Entertainment - The 'Wii no Ma' VoD service combines entertainment and market research, creating potential disruptive innovation opportunities in the entertainment industry.
2. Market Research - The personalized data collection approach of the 'Wii no Ma' VoD service has the potential to disrupt the market research industry by providing unique insights.
3. Gaming - The gamified elements of the 'Wii no Ma' VoD service introduce disruptive innovation opportunities within the gaming industry, merging entertainment and data collection.