In an effort to increase its environmental sustainability efforts, Vitalis' recyclable water bottle has been launched. The bottle was released throughout markets throughout the globe, offering consumers an affordable yet eco-conscious alternative to typical bottled water offerings.
While some brands are pivoting to re-usable models, Vitalis opted to improve upon what it already retails -- single-use bottles. The product is made using recycled bottles, cutting out 6.3 tonnes of new plastics from the brand's production. To emphasize the shift to environmental sustainability, the bottle's label now arrives in a green hue.
Following this launch, the brand has announced that it will begin retailing the recycled bottles in cardboard boxes, to further their commitment to the cause.
Recyclable Water Bottle Initiatives
Vitalis' Recyclable Water Bottle Was Launched
Trend Themes
1. Recyclable Water Bottles - Vitalis' offering shows the growing consumer demand for eco-conscious alternatives to traditional bottled water.
2. Sustainability Packaging - The trend towards using recycled materials for packaging presents a disruptive innovation opportunity for brands seeking to increase their environmental sustainability efforts.
3. Circular Economy - The circular economy model, of which recycling plays a significant role, presents a major trend for businesses seeking to reduce waste and minimize environmental impact.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of recyclable water bottles as a way to increase their sustainability credentials and respond to growing consumer demand for eco-friendly products.
2. Packaging Industry - The packaging industry has a major opportunity to innovate by providing sustainable packaging options to brands that emphasize environmental sustainability.
3. Retail Industry - As more consumers demand eco-friendly products, the retail industry must adapt to provide options that respond to this trend, including recyclable and sustainable beverage products.