As summer meets us around the corner, PLEASURES works in collaboration with AKIRA on the new Vision Program collection of sunglasses. This time around, the duo focuses on the era of Y2K, boasting a unique retro theme. It nods to early Internet design aesthetics that were prominent during the time.
The special eyewear sets mark a transitional time that eased from the 90s and into the 00s. The iconic Reflec model is wrapped in a sustainable acetate material that is then detailed with PLEASURES branding on the sides. It is offered in the color options of either Black Sparkle or Pink Tortoise. The Method sunglasses are the brands' iteration of a classic wayfarer with sleek arms.
Y2K-Themed Sunglasses Pack
AKIRA and PLEASURES' Vision Program Reference Retro Internet Aesthetics
Trend Themes
1. Retro Internet Aesthetics - The Y2K-themed sunglasses pack suggests an opportunity for brands to incorporate nostalgic internet design aesthetics into their products and marketing strategies to appeal to young adults.
2. Sustainable Acetate Materials - The use of sustainable acetate materials in the Reflec model presents an opportunity for eyewear brands to expand their eco-friendly offerings and appeal to environmentally conscious consumers.
3. Collaborative Design Programs - The Vision Program collection collaboration between PLEASURES and AKIRA showcases the potential for brands in different industries to join forces and create unique products together.
Industry Implications
1. Eyewear Industry - The Y2K-themed sunglasses pack demonstrates an opportunity for eyewear brands to experiment with unique designs and materials, and appeal to young adults who are interested in fashion and nostalgia.
2. Fashion Industry - The collaboration between PLEASURES and AKIRA on the Vision Program sunglasses presents a chance for fashion brands to expand their offerings into the eyewear category and create unique and trendy products.
3. Marketing Industry - The Y2K-themed sunglasses pack offers an opportunity for marketing firms and social media influencers to tap into the nostalgia trend and reach young adult consumers with targeted campaigns.