When a little imagination is used, old coffee grinds can be reused in various ways, as is exemplified by the Virus 'Stay Warm' Line.
The Virus 'Stay Warm' Line is a collection of athletic gear made from coffee beans. To be more exact, the Californian company uses what they call Coffee Char or Coffee Charcoal. All the grinds are processed into a natural fiber that allows clothes to be made with ease.
So what are the benefits? The use of Coffee Char will actually trap heat close to the skin by providing a base layer fabric. It actually increases surface temperature by 10 degrees, so it's fairly well insulated. The material also has UV-shielding and anti-odor features. This is a really interesting concept that re-imagines coffee into something completely different.
Repurposed Coffee Sportswear
Virus 'Stay Warm' Line Transform Java Grinds Into Athletic Gear
Trend Themes
1. Eco-friendly Fabric - Using recycled coffee grounds to create clothing presents a an opportunity to utilize sustainable textiles.
2. Athletic Performance Technology - Innovative clothing technology that enhances athletic performance and recovery can be utilized with Coffee Char fiber.
3. Upcycling Materials - The use of unconventional materials for textiles, such as repurposed coffee grounds, can create new and exciting market opportunities.
Industry Implications
1. Fashion - Fashion brands can reinvent sustainable clothing and textiles by utilizing Coffee Char fiber in their production lines.
2. Athletic Wear - Athletic brands can innovate by using Coffee Char fiber to enhance thermal insulation, UV protection, and anti-odor features in their sportswear.
3. Sustainability - Sustainability-focused startups can explore new applications for upcycled materials such as coffee grounds, as demonstrated by the Virus 'Stay Warm' line.