The Virtue hair care line harnesses the power of Alpha Keratin 60ku to transform the hair into its most beautiful and healthy state in as little as five uses. This year, the cosmetic company has transformed its product packaging to celebrate Pantone's Color of the Year.
The hair care brand's range of products is colored in Very Peri, an elegant hue of purple. Virtue's Full Shampoo and Conditioner build volume from the inside out. It continues to improve the hair's strength and health with every use. The Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand, while the Full Conditioner moisturizes the hair and adds density. Now, consumers can display the beautifully colored bottles to celebrate this year's iconic color.
Very Peri-Colored Cosmetics
Virtue Hair Care Packaging Includes Pantone's Color of the Year
Trend Themes
1. Pantone-inspired Packaging - Cosmetic companies can transform their product packaging to celebrate the latest Pantone color of the year.
2. Hair Care Technology - Incorporating Alpha Keratin 60ku into hair care products can transform hair into its most healthy and beautiful state in as little as five uses.
3. Volume-building Hair Products - Hair care products that dissolve excess oil and lift roots while adding density can improve the hair's strength and health with every use.
Industry Implications
1. Cosmetics - Cosmetic companies have the opportunity to improve their packaging and incorporate new technology to enhance their products and attract consumers.
2. Hair Care - Hair care industry can capitalize on the trend of incorporating innovative ingredients into their products to provide new and improved solutions to consumers.
3. Packaging - Packaging companies can create new and exciting solutions for cosmetic companies who want to incorporate Pantone's color of the year in their product packaging.