The Warby Parker Virtual Vision Test is a new service being launched by the direct-to-consumer eyewear brand that will provide consumers with an easy way to keep their prescription up to date. The service works by having users wear their prescription glasses or contact lenses before performing the vision test using their smartphone. The results of the test will then be sent to an optometrist who will review the results and decide whether the current prescription is working well or if a new one is required.
The Warby Parker Virtual Vision Test is priced at $15 if a new prescription is issued and, while not a replacement for regular visits to an eye doctor, offers an extremely easy way to keep vision products working effectively.
Virtual Retailer Eye Tests
The Warby Parker Virtual Vision Test Can Be Performed from Anywhere
Trend Themes
1. Virtual Vision Tests - Technological advancements for virtual vision tests could lead to a potential decrease in physical eye checkups.
2. Direct-to-consumer Eyewear - The success of Warby Parker's virtual vision test could pave the way for more direct-to-consumer eyewear brands to offer similar services.
3. Smartphone Vision Tests - The increasing popularity of smartphone vision tests could disrupt the traditional vision care industry.
Industry Implications
1. Optometry - Optometrists could potentially incorporate virtual vision testing into their practices as a complementary service to in-person exams.
2. Telehealth - The growth of virtual vision tests could lead to a surge in telehealth services offering remote vision care.
3. Retail - Retailers could potentially incorporate virtual vision testing as a service to drive traffic and sales to their stores.