Just in time for the holidays, SUNNYD, the 90's beverage brand, is re-launching their highly-requested, bright orange products. The offerings -- including three new items at more accessible price points -- will be available on the brand's Holiday Swag Shop and make a great gift for the holiday season.
As part of the brand's capsule collection, the new items join seasonal favorites like a cozy hoodie, its signature pompom beanie, and classic pieces like t-shirts and hats. These items appeal to SUNNYD's Gen Z and Millennial audiences who have a nostalgic love for the brand.
The SUNNYD Holiday Swag Shop -- which originally launched for two weeks in the fall -- will be open until December 31st, 2921, giving fans extra time to shop for loved ones.
Retro Virtual Swag Shops
SUNNYD is Re-Launching Its Highly-Requested Holiday Swag Shop
Trend Themes
1. Nostalgic Merchandise - Brands can create capsule collections with retro items to target nostalgic Gen Z and Millennial demographics.
2. Virtual Pop-up Shops - Brands can host virtual pop-up shops to create buzz and accessibility for limited-time merchandise.
3. Accessible Pricing - Brands can offer limited-time merchandise at accessible price points to increase sales and appeal to a wider audience.
Industry Implications
1. Beverage - Beverage brands can create capsule collections with merchandise to cultivate brand love and create additional revenue streams.
2. Fashion - Fashion brands can create nostalgia-driven capsule collections to create buzz and tap into Millennial and Gen Z demographics.
3. E-commerce - E-commerce platforms can partner with brands to host virtual pop-up shops to offer exclusive merchandise and spark engagement.