With COVID-19 preventing most teenagers from attending the promo this year, Chipotle wants to help them celebrate a different way with its Virtual Prom After-Party.
Chipotle's Virtual Prom After-Party will take place on Saturday, May 16 at 9:45 p.m. on the private @ChipotleAfterParty Instagram account. The event will be hosted by YouTuber David Dobrik, who will answer questions and take photos with fans online. The event will also give fans a chance to win meals and prizes like a $25,000 scholarship. Additionally, Chipotle is releasing 10,000 promo codes for free entrees and new products throughout the night. The idea is to give teens a night to remember, even if it has to be virtual. As Chipotle's Chief Marketing Officer Chris Brandt explains, "Our high school fans keep our brand energized with their passion for Chipotle's real food. It's amazing to see students' optimism throughout this time, and we're excited for them to reconnect with friends and make special memories on virtual prom night."
Restaurant-Sponsored Virtual Proms
Chipotle is Hosting a Virtual Prom After-Party on Instagram
Trend Themes
1. Virtual Proms - There is a potential for virtual proms to become a popular trend for teenagers in the future, requiring further involvement from restaurants and other sponsors to make them memorable experiences.
2. Instagram Events - Hosting events on Instagram is a trend that is likely to increase due to the platform's popularity and potential to reach a large audience of young people.
3. Online Contests and Giveaways - Hosting online contests and giveaways is a trend that restaurants can employ to increase engagement with their target audience and promote their products or services.
Industry Implications
1. Fast-food Industry - The fast-food industry can capitalize on the trend of virtual proms to enhance brand awareness and loyalty among high school students.
2. Social Media Industry - The social media industry can leverage the popularity of hosting events on Instagram to monetize the platform's reach through partnerships with sponsors like restaurants.
3. Education Industry - The education industry can leverage the trend of online contests and giveaways to increase interest and engagement among students, whether for academic or extra-curricular pursuits.