Electric Art, under the guidance of Jonathon Eadie with Creative Director Bruce Bigelow, are expanding their super successful retouching studio to include "virtual photography."
Electric Art has launched a 3D department to produce advertising campaigns in a different realm with a powerful and captivating result.
"While the core of our business is Creative Retouching we have expanded to include a 3D department that produces entire campaigns, cars from CAD data, animation ready characters, packaging and incidental objects to drop into photographic scenes, all in the realm of ‘virtual photography," Electric Art says of their work.
Virtual Photography
Photo Retouching Reaches New Heights Thanks to Electric Art
Trend Themes
1. Virtual Photography - Opportunity for businesses to incorporate 3D elements and virtual objects into their advertising campaigns.
2. Creative Retouching - Expanding the field of retouching by incorporating 3D elements and virtual objects into the photo editing process.
3. 3D Department - Growing demand for specialized departments within creative studios that focus on producing 3D content for advertising and marketing purposes.
Industry Implications
1. Advertising - Incorporating virtual photography and 3D elements can enhance the visual impact and storytelling capabilities of advertising campaigns.
2. Photography - Photographers can explore the use of virtual photography techniques to create captivating visuals that blend digital and real-life elements.
3. Creative Services - Expansion of retouching studios to include 3D capabilities opens up new opportunities in providing innovative creative services to clients.