Does sitting at a makeup counter with the whole world passing by while a minimum wage tech uses makeup brushes on the same people all day long creep you out? IBM thinks it might, and will show their first "Virtual Mirror" kiosk at the National Retail Federation Show in NYC. Upload your photo and choose different brands of makeup products and watch them virtually make over your face. The mirror is already being used in Israel, and look how it’s improved the beauty of that country.
It will hit major retailers in the U.S. this summer.
Interactive Cosmetic Trials
EZface Virtual Mirror Lets You Digitally Try on Makeup
Trend Themes
1. Virtual Makeup Trials - Disruptive innovation opportunity: Develop a mobile app that allows users to virtually try on different makeup products using their own photos.
2. Augmented Reality Beauty Solutions - Disruptive innovation opportunity: Create an augmented reality mirror that not only allows users to try on makeup, but also provides real-time personalized skincare recommendations based on their skin condition.
3. Personalized Cosmetic Experiences - Disruptive innovation opportunity: Build an AI-driven platform that analyzes users' facial features and recommends customized makeup products and techniques for their unique face shape and complexion.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Leverage AI and computer vision technologies to revolutionize the cosmetics industry by offering personalized and interactive beauty experiences.
2. Retail and E-commerce - Disruptive innovation opportunity: Integrate virtual makeup trials into online retail platforms, allowing customers to digitally try on products before making a purchase.
3. Technology and Software Development - Disruptive innovation opportunity: Develop advanced virtual reality and augmented reality solutions for the beauty industry to enhance customer engagement and improve sales conversion rates.