In an attempt to get publicity, self-proclaimed ‘Internetainers’ Rhett and Link have received a lot of attention for their latest YouTube commercial ‘Black and White People Furniture.’
The video for North Carolina-based furniture shop The Red House is more a satirical examination of racial relationships than a furniture sales commercial. Rhett and Link's ad has gone viral with over 1 million views in less than a month.
Rhett and Link are also known for their other mega-popular videos, such as 'Fast Food Folk Song,' ‘Sham Wow Song,’ ‘Phatdippin Rap,’ and the 2007 hit ‘Facebook Song.’
Viral Satirical Ads
Rhett and Link's Controversial Furniture Video
Trend Themes
1. Satirical Marketing - Brands can leverage satirical content in their marketing campaigns to generate buzz and engage with their audience.
2. Viral Video Advertising - Creating unconventional and shareable video ads can help brands reach a larger audience and increase brand visibility.
3. Controversial Content Creation - Controversial content can attract attention and spark conversations around a brand or product, leading to increased brand awareness.
Industry Implications
1. Furniture Retail - Furniture retailers can explore satirical advertising to differentiate their brand and stand out in a competitive market.
2. Digital Marketing - Digital marketing agencies can help brands create viral video content to enhance their online presence and reach a wider audience.
3. Entertainment Industry - The entertainment industry can tap into controversial content creation to captivate audiences and generate buzz for movies, TV shows, and online content.