In this chilling UNICEF PSA, violence against children is illustrated by imaginary vaccines to dangerous problems like war, slavery, rape, murder and gang violence. While kids around the world are dying from preventable diseases (a worthy cause in and of itself), this commercial designed by agency Don't Panic London for UNICEF UK focuses on other threats.
Directed by Jonathan Pearson, the PSA mentions how every 5 minutes a child dies as a result of violence. It calls us to act as there is no prescription for the global issue of violence against children. A UNICEF UK report shows more than 75% of child deaths caused by violence are not consequent of war, but of interpersonal violence.
Preventative Prescription PSAs
This Commercial Raises Awareness About Violence Against Children
Trend Themes
1. Preventative Prescription Psas - Creating powerful PSAs that raise awareness about important issues and prompt action.
2. Violence Against Children - Highlighting the urgent need to address violence against children and protect their rights.
3. Interpersonal Violence Prevention - Developing innovative strategies and initiatives to prevent interpersonal violence and save children's lives.
Industry Implications
1. Nonprofit and Activism - Leveraging the power of PSAs to support nonprofit organizations and social activism.
2. Media and Advertising - Using creative advertising campaigns to raise awareness about pressing social issues and spark conversations.
3. Child Rights Advocacy - Working towards the protection of children's rights and the prevention of violence through advocacy and policy initiatives.