Shabby Apple makes custom, one-of-a-kind dresses that have been creatively designed and beautifully executed. Green Leaf is the new line of 100% silk hand-crafted dresses that achieve the highest standard of fabrics and attention to couture inspired details.
Some the dresses have tulle, sequin or lace detailing, but all have short sleeves and are knee-length for a vintage look.
Several designers inspired the line. The collection’s designer, and company founder, Athelia Woolley stated, "I created this line to pay homage to the greats of the past; Chanel, Dior, Lanvin. Each skirt, seam and bow is reminiscent of the 20’s, 40’s or 50’s."
Shabby Apple is a company started by two women who wanted to provide a conservative work dress with the feminine touch.
Shabby Apple uses their fashions to benefit women and their families by giving five percent of every dress purchased to Unitus, a non-profit organization in India.
Emily McCormick and Athelia Woolley decided to do something about current fashion trends of baring more skin and launched Shabby Apple in December of 2006. Shabby Apple's products are distributed online and through clothing boutiques around the country.
Silky Fair Frocks
Shabby Apple Boutique Releases Green Leaf Line Using Vintage-Inspired Photos
Trend Themes
1. Vintage-inspired Clothing - There is an opportunity for companies to create vintage-inspired clothing lines with attention to couture inspired details like Shabby Apple's Green Leaf line.
2. Eco-friendly Fashion - Companies can capitalize on the increasing trend of eco-friendliness by incorporating sustainable fabrics, like silk, into their clothing lines.
3. Socially Conscious Fashion - Fashion companies can follow the example of Shabby Apple by donating a percentage of their earnings to non-profit organizations that support women and their families.
Industry Implications
1. Fashion - The fashion industry can incorporate vintage-inspired and eco-friendly clothing lines into their offerings, while also supporting non-profit organizations.
2. Online Retail - Online retail companies can sell these vintage-inspired and eco-friendly clothing lines to a wider audience through e-commerce platforms.
3. Non-profit Organizations - Non-profit organizations, like Unitus, can benefit from partnerships with fashion companies that donate a percentage of their earnings to support women and their families.