Vintage and Opposites
Louis Vuitton Summer-Spring 2007 Show
Take a look to the Louis Vuitton web site with the trends for the next season and you will see how old concepts mix with the new life style and changes to a whole new concept called newly old fashion... "The designer drew inspiration from the 18th century fabrics, whose motifs were photo-printed onto ethereal vaile and organza, while classic Liberty prints were bleached to create an exquisitely vintage look. Though the palette was fresh, the collection carried on winter's key themes -plays on volume and proportion, layering, juxtapositions of masculine and femenine, rich and poor- blanacing the sweetness with a subtle undercurrent of style".
Trend Themes
1. Vintage Revival - Opportunities exist for brands to incorporate vintage elements into modern designs, embracing a sense of nostalgia and authenticity.
2. Mixing Old and New - There is potential for innovation in combining traditional and contemporary concepts to create unique and unexpected fashion styles.
3. Playful Juxtapositions - Exploring the contrast between masculine and feminine, rich and poor, can lead to fresh and exciting fashion collections.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of incorporating vintage elements and mixing old and new to capture consumer interest and differentiate themselves in the market.
2. Textile Printing - The demand for photo-printed fabrics and bleached Liberty prints provides an opportunity for the textile printing industry to offer innovative printing techniques that cater to the vintage and mixing trends.
3. Fashion Styling Services - With the emphasis on playful juxtapositions and the need for balance in fashion collections, there is a potential for fashion styling services to provide creative solutions and guidance to brands looking to execute these concepts effectively.