How useful would the cut and paste commands be in real life? These Ving Travel Agency ads try them on for size in the safety of these two amusing photographs. Targeting parents who seldom get a break from the antics of their attention-consuming youngsters, this campaign suggests a much-needed escape to Sunprime Resorts.
"Adults only," is the sole listed condition of the enticing offer, but the image within each print still pictures parents with their children keeping close. In the first photo staged by the 358 advertising agency of Helsinki, a man and wife share a romantic dinner together, only to be joined by their spaghetti-throwing infant son. The second of the Ving Travel Agency ads depicts a woman reposing on the pool deck next to her screaming and splashing kids. In both cases, the ankle biters and their associated activities are being playfully excised from the pictures with a dotted line and scissors.
Cutout Kid Campaigns
These Ving Travel Agency Ads Do Away with Drooling Distractions
Trend Themes
1. Cut and Paste Advertising - Opportunity to create innovative ads that use cut and paste techniques to remove distractions and focus on the main message.
2. Adults-only Getaways - Disruptive innovation opportunity to create travel campaigns targeting parents in need of a break from their children with adults-only resorts and destinations.
3. Removing Visual Clutter - Opportunity to develop creative solutions that remove distractions and visually cluttered elements from advertisements or images to make the main subject stand out.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore new approaches in creating attention-grabbing campaigns that use cut and paste techniques.
2. Travel and Tourism - Disruptive innovation opportunity for travel companies to tap into the market of parents in need of child-free vacations.
3. Design and Photography - Opportunity for designers and photographers to develop techniques and tools that remove distractions from images, allowing the main subject to be the focus.