In a theatrical play on volume, Viktor & Rolf launched a full-on assault of their own fairytale designs. The designers created gowns fit for a princess in layer upon layer of pastel tulle, then sheared off edges, looking as if they swung a machete in the absence of scissors. It was an impressive manipulation of a fragile fabrication, and nothing short of a runway art exhibit.
I wondered if the models just stepped out of the queen’s court of 'Alice in Wonderland,' with the phrase, "Off with their heads!" still ringing in their ears. In any case, I’m sure this Viktor & Rolf Spring 2010 collection got Lady Gaga’s attention.
Weed-Wacked Ruffles
Viktor & Rolf Spring 2010 Collection Shears the Sheers
Trend Themes
1. Layered Sheer Gowns - Disruptive innovation opportunity: Explore ways to manipulate delicate fabrics to create unique and dramatic designs.
2. Theatrical Volume - Disruptive innovation opportunity: Experiment with exaggerated silhouettes and bold shapes to create eye-catching fashion pieces.
3. Fairytale-inspired Fashion - Disruptive innovation opportunity: Combine elements of fantasy and whimsy with high fashion for a distinctive and imaginative aesthetic.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Reimagine traditional garment construction techniques to create unconventional and avant-garde designs.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop innovative fabric technologies to enhance the drape and movement of sheer materials.
3. Event Production - Disruptive innovation opportunity: Collaborate with fashion brands to create immersive runway experiences that captivate audiences and elevate the presentation of collections.