The Videotel VP71 high-quality media player is a digital signage platform that allows retailers to interact further with their customers. How it works is that the VP71 system allows customers to trigger various video content featured on a store's video feed, kiosk, wall signs or POS counters at the touch of the button.
Unlike print signs, the Videotel VP71 system is a great marketing tool for retail outlets to get customers interacting with their ads. The Videotel system comes complete with a wave-to-play technology that allows customers to come up to any compatible signage, flip through the ad content, find something they like and find out more about that specific product. With the added RS232 function, retailers can even air specific content at different times of the day to target different demographics.
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
Trend Themes
1. Interactive Digital Signage - The rise of interactive digital signage offers opportunities for retailers to engage customers and provide a unique shopping experience.
2. Personalized Advertising - Using technologies like wave-to-play and RS232 functions, retailers can deliver personalized advertising content to target specific demographics at different times of the day.
3. Customer-triggered Content - With the Videotel VP71 system, customers can actively engage with video content, providing retailers with valuable insights and feedback on their products and advertisements.
Industry Implications
1. Retail - The retail industry can leverage interactive digital signage to enhance the customer shopping experience and increase sales.
2. Marketing and Advertising - The rise of personalized advertising through interactive digital signage presents new opportunities for marketers to target and engage specific demographics effectively.
3. Technology - The use of interactive digital signage and advanced features like wave-to-play and RS232 functions requires technological expertise and innovation.