Area 120, a research and development lab for Google, recently launched a video shopping platform named Shoploop. The video shopping platform will present 90 seconds or fewer videos that allow users to discover new products, as well as check reviews. After watching one of the short videos, viewers can click to purchase the product or save it to purchase at a later time. Shoploop is currently focusing on beauty-related products, like makeup, skincare, and more.
The launch of Shopploop follows the companies current direction, as it has taken interest in shoppable content. Recently Google launched shoppable ads on YouTube. Creating shoppable multimedia content can immediately entice consumers, and providing immediate purchase abilities can increase sales among impulse buyers.
Video Shopping Platform Releases
Google Released the Shoploop Platform with 90 Second Videos
Trend Themes
1. Shoppable Video - The emergence of Shoploop and shoppable videos is disrupting traditional e-commerce and presenting new opportunities for brands to offer interactive and entertaining shopping experiences to consumers.
2. Short-form Video - The rise of short-form video is transforming video content consumption habits and calls for businesses to create short and engaging video content for marketing and advertising purposes.
3. Beauty-tech - The intersection of beauty and technology is a growing trend, driven by the demand for personalized and innovative beauty products and services that incorporate technology to deliver more effective and efficient solutions.
Industry Implications
1. E-commerce - The shoppable video trend presents an opportunity for e-commerce platforms and retailers to offer more engaging and convenient shopping experiences that bridge the gap between discovery and purchase.
2. Digital Advertising - Short-form video is transforming digital advertising, presenting an opportunity for marketers to create more engaging and memorable video ads that resonate with consumers and drive conversions.
3. Beauty - The beauty-tech trend presents an opportunity for beauty brands to innovate and differentiate themselves by incorporating technology to offer more personalized and effective solutions for consumers' beauty needs.