We've seen a number of video games brought into the real world as art. Real Life Tetris, shown here, was created using crates on a giant wall in Melbourne. The art was created by "Sam. Jerome, Ed and Gab."
Implications - It's just a shame that you can't actually play this life-sized game of Tetris for real. It would be a totally different experience to maneuver blocks on a canvas of this magnitude -- especially if you are used to a tiny GameBoy screen. Just cue up the iconic Russian music from the original game, and you'd be well on your way to reliving an essential part of vintage gaming culture.
Video Games in the Real World
Real Life Tetris
Trend Themes
1. Real Life Video Games - The trend of bringing video games into the real world offers disruptive innovation opportunities for creating immersive gaming experiences in physical environments.
2. Giant Art Installations - The trend of creating giant art installations inspired by video games presents disruptive innovation opportunities for merging digital entertainment with large-scale physical spaces.
3. Nostalgic Gaming Experiences - The trend of recreating vintage gaming culture through real-life interactions provides disruptive innovation opportunities for enhancing the emotional connection between players and the games they love.
Industry Implications
1. Entertainment - The entertainment industry can explore disruptive innovation possibilities by incorporating real-life video game elements into theme parks, augmented reality experiences, and interactive events.
2. Art and Design - The art and design industry can leverage the trend of giant art installations inspired by video games to create immersive and interactive exhibits that blur the line between art and gaming.
3. Gaming Technology - The gaming technology industry has the opportunity to develop innovative hardware and software solutions that bridge virtual gaming worlds with real-life environments for enhanced gameplay experiences.