HAAN, "the affordable luxury care brand that is committed to fighting against the Water Crisis," recently expanded its portfolio with the launch of a new refillable toothpaste collection called 'Vibrant Journeys.'
The new collection pays homage to "dreamy" locations from across the globe and includes three variants: Good On Ya (Eucalyptus and Mint) which is inspired by Australian fields, Life’s a Beach (Chai Tea and Mint) inspired by the beautiful Californian beaches, and Apple a Day (Apple and Mint) inspired by the English countryside.
The Vibrant Journeys collection is made from 40% recycled materials and uses 94% less water and energy to produce than a traditional toothpaste tube. The new collection is available for £6.95 per toothpaste bottle and £12 per refill pouch.
Refillable Eco Toothpastes
The HAAN Vibrant Journeys Toothpaste Series Focuses on Sustainability
Trend Themes
1. Refillable Personal Care Products - The Vibrant Journeys toothpaste collection demonstrates the sustainable and cost-efficient trend of refillable personal care products.
2. Sustainable Packaging - The Vibrant Journeys toothpaste collection utilizes recycled materials and promotes the trend of sustainable packaging in consumer goods.
3. Eco-inspired Product Variants - The Vibrant Journeys toothpaste collection offers unique flavor variants inspired by different regions, representing the trend of eco-inspired product variants in the personal care industry.
Industry Implications
1. Personal Care - The Vibrant Journeys toothpaste collection aligns with the personal care industry and offers disruptive innovation opportunities for other sustainable personal care products.
2. Packaging - The Vibrant Journeys toothpaste collection uses sustainable packaging, offering disruptive innovation opportunities for other consumer goods in the packaging industry.
3. Tourism and Travel - The Vibrant Journeys toothpaste collection features eco-inspired flavor variants from different regions, representing disruptive innovation opportunities for sustainable tourism and travel products.