Vlisco, a Netherlands based company, is a leader in the textile industry offering high quality textiles for extremely reasonable prices. They specialize in bold and beautiful modern designs for those of West and Central Africa, and prides itself on not ever using "cliche' African imagery." The dresses and patterns shown here are from their Botanic Romance collection.
The collection features an array of stunning, gorgeous, and eye-catching wax prints inspired by nature and geometrical patterns, and laid out on 100% cotton. The designs were made keeping femininity and romance in mind.
Can't sew a stitch? Not to worry! The "sewingly" challenged can buy the dresses ready to wear.
Vibrant African Couture
Vlisco Designer Textiles
Trend Themes
1. Bold and Beautiful Designs - Disruptive innovation opportunity: Develop a technology that allows for the creation of high-quality, bold, and beautiful textile designs at a lower cost.
2. Nature-inspired Patterns - Disruptive innovation opportunity: Create a sustainable and eco-friendly process for producing nature-inspired patterns on textiles.
3. Ready-to-wear Fashion - Disruptive innovation opportunity: Introduce an online platform that offers customizable and ready-to-wear dresses for customers with minimal sewing skills.
Industry Implications
1. Textile Manufacturing - Disruptive innovation opportunity: Implement automation and robotics in textile manufacturing processes to improve efficiency and reduce costs.
2. Fashion Retail - Disruptive innovation opportunity: Develop a virtual fitting room technology that allows customers to try on clothes virtually and make purchases online.
3. E-commerce - Disruptive innovation opportunity: Create a peer-to-peer clothing rental platform where individuals can rent out their stylish dresses to others for special occasions.