The Pfizer Viagra Unleash the Beast ad campaign would have all men tap into their inner animalistic nature for optimal arousal. The print ads focus on such ferocious and masculine animals as bulls, lions and horses, showing just what kind of man Viagara will turn them into.
Conceived and executed by ADCC, an ad agency based in Nairobi, Kenya, the Pfizer Viagra Unleash the Beast ad campaign is quite simple despite the classically detailed illustrations it centers on. Drawn by Sandeep Jaiswar, these illustrations are there to convey a raw, testosterone-filled feeling that most men would love to unleash and many women would love to experience. Thus, the Pfizer Viagra Unleash the Beast ad campaign could potentially appeal to both sexes.
Humanimal Arousal Ads
The Viagra Unleash the Beast Campaign is Raw and Testosterone-Filled
Trend Themes
1. Animalistic Ads - Brands can leverage animalistic imagery to tap into consumers' primal instincts and create a more raw and authentic campaign, especially in the pharmaceutical industry.
2. Gender-inclusive Advertising - Pharmaceutical advertising can benefit from gender-inclusive campaigns that appeal to both men and women, creating a more inclusive and diverse message for consumers.
3. Simplistic Imagery - The use of simple and detailed illustrations can create a powerful message and evoke strong emotions from consumers, especially in the pharmaceutical industry.
Industry Implications
1. Pharmaceuticals - Animalistic ads like Pfizer's Unleash the Beast campaign can help pharmaceutical companies differentiate themselves from competitors and create a more raw and authentic image.
2. Advertising - Gender-inclusive and simplistic campaigns can improve the effectiveness of pharmaceutical advertising and increase consumer engagement and retention.
3. Illustrations - Detailed illustrations can become a powerful tool for advertising campaigns that aim to evoke strong emotions and create a memorable connection between the brand and its target audience.