There is no doubt that people would be tempted to enviously spy on anyone who gets their hands on the latest H&M collaboration collection, which the Versace for H&M Cruise 2012 campaign portrays artistically. With a covert paparazzi vibe, this ad campaign captures two beautiful models languidly lounging around a pool in the coveted pieces.
Unlike the cruise collection's lookbook, which is very simple and direct, the Versace for H&M Cruise 2012 campaign builds a narrative with each shot. It has a Hollywood-like theme that makes each fashion design feel even more exclusive than it already is. Model Abbey Lee Kershaw, who is also the star of the lookbook, does a fantastic job channeling her inner celebrity as she relaxes outdoors unbeknownst that there lurks a voyeur behind the bushes.
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The Versace for H&M Cruise 2012 Campaign Stars Abbey Lee Kershaw
Trend Themes
1. Artistic Campaigns - Disruptive innovation opportunity: Exploring new ways to present fashion collaborations through visually stunning and narrative-driven ad campaigns.
2. Covert Paparazzi Vibes - Disruptive innovation opportunity: Incorporating elements of voyeurism and secrecy in advertising to create intrigue and desire for products.
3. Exclusive Fashion Design - Disruptive innovation opportunity: Emphasizing the exclusivity of fashion collections through celebrity-inspired themes and Hollywood-like narratives.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Using unconventional advertising techniques to captivate the audience and make fashion collaborations more memorable.
2. Luxury Fashion - Disruptive innovation opportunity: Pushing the boundaries of luxury branding by creating aspirational narratives and incorporating elements of voyeurism in campaigns.
3. Celebrity Marketing - Disruptive innovation opportunity: Leveraging celebrity influence to create a sense of exclusivity and desire for fashion collaborations.