The VELOUR by Nostalgi SS 2014 men's collection features sun-drenched hues, pervasive prints and subdued embroidery perfect for lounging on a yacht, tumbler of gin in hand. One of the most remarkable pieces in the collection is a superbly-made Étienne suit jacket, offered in a variety of colors. The jacket can be worn as a standalone piece, or with the matching Carel suit shorts for a more cohesive leisure look.
Velour by Nostalgi is a company that began by chance in 1997, after founder Per Andersson combed through the ready-to-wear shop owned by his ancestors. Inspired, Andersson started Nostalgi with some friends. After attracting critical attention, the store has evolved into a label, with their first independent collection launching in 2005. The rest is extremely well-dressed history.
The VELOUR by Nostalgi SS 2014 collection offers a polished look for spring.
Pastel Leisure Menswear
The VELOUR by Nostalgi SS 2014 is Perfect Attire for a Yacht
Trend Themes
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Sun-drenched Hues — Opportunity for innovative fabric dyes and treatments that create vibrant, long-lasting colors suitable for leisure menswear.
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Pervasive Prints — Potential for disruptive technology in textile printing to create intricate and unique patterns on men's clothing.
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Subdued Embroidery — Opportunity for automated embroidery machines that can add subtle and sophisticated designs to menswear.
Industry Implications
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Fashion Retail — Potential for retailers to offer a curated collection of leisure menswear with sun-drenched hues, pervasive prints, and subdued embroidery.
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Fabric Manufacturing — Opportunity for manufacturers to develop and produce innovative fabrics specifically designed for sun-drenched leisure menswear.
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Textile Printing — Potential for printing companies to invest in advanced technology for creating intricate and vibrant prints on men's clothing.