For the first time in generations, consumers are beginning to become aware of the time and energy it takes to bring food from small seeds to products on their neighborhood grocery store shelves. Velocita packaging references these factors in an unconventional way, assuring buyers that this purchase is as fresh as fresh can be.
The Voice studio of Australia has actually opted to box these rich ground beans in what appear to be courier parcels. A thin brown card seems at first void of any indication of the nature of the contents, but a close look reveals a clever trick. The primary label on Velocita packaging looks like the shipping copy with delivery details, yet it's marked with the name of the brand and a note that says "Hand roasted coffee beans." Stickered with yellow Express tape, this merchandizing scheme suggests impeccable freshness.
Couriered Coffee Branding
Velocita Packaging Speaks to Efficient and Fresh Distribution
Trend Themes
1. Transparent Packaging - By designing clever packaging that reveals information about the ingredients and production process, businesses can appeal to consumers' desire for transparency and authenticity.
2. Eco-friendly Packaging - As more consumers become aware of the environmental impact of packaging waste, developing sustainable and biodegradable packaging materials can create a competitive advantage.
3. Branded Parcels - Using shipping-inspired packaging with a brand-specific twist can create a unique and memorable unboxing experience for customers.
Industry Implications
1. Coffee Retailers - Coffee retailers can innovate by adopting eco-friendly packaging and implementing a transparent labeling system to appeal to environmentally conscious and informed consumers.
2. Food and Beverage Packaging - The food and beverage packaging industry can take inspiration from Velocita's branded parcel design to create unique and memorable packaging experiences for consumers.
3. E-commerce - The e-commerce industry can use branded parcel packaging to create a more personalized and enjoyable customer experience while also reducing waste through the use of sustainable materials.