Yesterday, we had veggie-flavored ice cream. Today, we find out that Pepsi is offering a new veggie-flavored soda: Pepsi Ice Cucumber. What are they thinking? This is disgusting! Of course, if you don't agree, that's ok - but you'll have to wait for its release on June 12th -- only in Japan (thank goodness!).
Implications - Differing palettes and tastes among different populations means that brands can diversify their products across borders. While something like veggie-flavored soda may appeal to the Japanese in terms of taste, it's sheer novelty and off-the-wall twist on an everyday item will keep western consumers on their toes. It's a win-win way to diversify!
Veggie Flavored Soda
Pepsi Ice Cucumber
Trend Themes
1. Veggie-flavored Beverages - Innovative flavors such as veggie-flavored soda can appeal to diverse populations and offer brands a way to differentiate themselves.
2. Novelty Products - Creating off-the-wall twists on everyday items is a way to keep consumers interested and engaged.
3. International Flavor Preferences - Understanding and catering to different regional tastes can help brands expand their reach and diversify their offerings.
Industry Implications
1. Beverage - The beverage industry can explore innovative flavor options to appeal to diverse consumers and create new products.
2. Food - The food industry can take inspiration from the novelty of veggie-flavored soda and create unique and unexpected products.
3. Marketing - Understanding regional preferences and catering to them through marketing campaigns can help brands expand into new markets and increase customer engagement.