Oatly, a Swedish oat milk brand, recently expanded its product line with the introduction of a vegan ice cream range in the UK. The collection includes three oat milk ice-cream flavors including Chocolate Fudge, Hazelnut Swirl, and Salted Caramel. The plant-powered range is priced at £4.50 per tub and each flavor boasts less than 250 calories per 100-gram serving.
The oat-based vegan ice cream range is a great addition to any holiday dessert such as pie and cake or can be enjoyed on its own. Consumers can purchase the oat-based ice cream at their local grocery stores in the freezer ailse and can look forward to the brand releasing more of its flavors to the UK market shortly.
Rich Vegan Ice Creams
Oatly Recently Launched a Vegan Ice Cream Range in the UK
Trend Themes
1. Vegan Ice Cream - The increasing demand for plant-based products presents an opportunity for companies to develop innovative and tasty vegan ice cream products.
2. Oat Milk - The growing popularity of oat milk presents a disruptive innovation opportunity for companies to develop oat-based ice cream products as an alternative to traditional dairy-based products.
3. Low-calorie Desserts - Consumers are increasingly looking for healthier dessert alternatives, creating a potential market for low-calorie ice cream products such as these oat milk-based ice creams.
Industry Implications
1. Plant-based Foods - The rise in popularity of vegan ice cream is a significant trend in the plant-based foods industry, creating a disruptive opportunity for companies to develop innovative and delicious vegan dessert products.
2. Dairy Industry - The increasing demand for plant-based products, such as oat milk-based ice cream, presents a potentially disruptive challenge to the traditional dairy industry to innovate and adapt to changing consumer preferences.
3. Supermarkets - As the popularity of vegan ice cream continues to grow, supermarkets have the opportunity to differentiate themselves by offering a wider range of plant-based dessert options to cater for the growing demand.