Ready-to-Eat Vegan Egg Scramble
Hodo's All-Day Egg Scramble is Full of Flavor and Healthy
Hodo's vegan egg scramble is "a plant-based dish that is fluffy, full of flavor, and fun." This is quite the achievement as eggs are notoriously finicky to get right in a vegan alternative. The recipe comes in a box as a ready-to-eat option, making it perfect for health-conscious consumers who are frequently on the go and for whom, every second of spared time counts. The vegan egg scramble by Hodo is also quite versatile—as is the original dish. One can put it on top of a piece of toast, enjoy it in a breakfast burrito, add it to a pad thai recipe for a protein boost, toss it into fried rice, and so on. The All-Day Egg Scramble packs 12 grams of protein and is gluten-free. The brand prides itself on having " no fillers or weird unpronounce-able ingredients."
Trend Themes
1. Ready-to-eat Vegan Convenience Foods - The trend towards healthy, plant-based convenience foods is not slowing down, presenting opportunities for vegan food producers and retailers to develop more ready-to-eat options that cater to busy, health-conscious consumers.
2. Innovative Vegan Egg Alternatives - As the popularity of veganism grows, there is an opportunity for food producers to develop more innovative and tasty plant-based egg alternatives that can appeal to a wider audience beyond vegans and vegetarians.
3. Versatile Plant-based Proteins - The convenience of plant-based proteins that can be used in a variety of dishes presents an opportunity for food producers to create versatile products that can appeal to a wider range of consumers, including those who are not exclusively plant-based eaters.
Industry Implications
1. Plant-based Food Producers - The trend towards health-consciousness and plant-based living presents an opportunity for vegan food producers to innovate and create new and convenient vegan products that cater to busy consumers.
2. Health Food Retailers - Health food retailers can take advantage of the trend towards healthy, plant-based convenience foods by developing their product ranges to include more options for busy, health-conscious consumers.
3. Food Technology Companies - Food technology companies can capitalize on the trend towards plant-based proteins by developing new and innovative products that can be used in a variety of dishes, appealing to a wider range of consumers and satisfying the demand for healthy and sustainable foods.