Nuud is a natural, sustainable, and vegan anti-odorant. Based in Amsterdam, the brand seeks to "change the current deodorant industry" with its hyper-concentrated cream that ensures fresh and odorless pits for three to seven days after application. This guarantee persists even during physical activity and showering.
The ingredient list for Nuud includes Pure Silver, Coconut Oil, Castor Oil and Extract, Zinc Oxide, Almond Oil, Mineral Clay, Vegetable Emulsifier and Vegetable Mix-Enhancer, and Carnauba Wax. The patented vegan anti-odorant formula is free from aluminum, fragrances, alcohol, microplastics, and other harmful ingredients. Nuud will not stain clothing or clog one's pores as it absorbs easily and seamlessly. One 20 ml tube of Nuud's super concentrated vegan anti-odorant can last up to 10 weeks. The brand offers its product in 100% recyclable bioplastic sugarcane tubes and ships in biodegradable cardboard boxes.
Vegan Anti-Odorants
Nuud is a Sustainable and Clean Alternative to Traditional Deodorants
Trend Themes
1. Natural Deodorants - The trend towards natural and sustainable personal care products is creating opportunities for innovative and eco-friendly deodorant formulations like Nuud.
2. Vegan Beauty - The growing demand for vegan and cruelty-free personal care options is driving the development of innovative products like Nuud's patented vegan anti-odorant formula.
3. Hyper-concentrated Products - The rise of hyper-concentrated personal care products like Nuud is enabling brands to offer longer-lasting, more sustainable, and eco-friendly options to consumers.
Industry Implications
1. Personal Care - The natural and sustainable personal care market presents opportunities for brands to capitalize on the trend towards eco-conscious and natural products like Nuud.
2. Vegan Beauty - The growth of the vegan beauty market is creating opportunities for innovative and effective products that cater to consumers seeking ethical and eco-friendly personal care options like Nuud.
3. Sustainable Packaging - The demand for sustainable and eco-friendly packaging materials and solutions presents opportunities for brands to differentiate themselves and appeal to environmentally-conscious consumers like Nuud's bioplastic sugarcane tubes and biodegradable cardboard boxes.