Veetee, a rice supplier out of the UK, has recently released a fresh design for its rice bag that addresses several of the problems that consumers and POS businesses have had with the product. The new bag includes features like a transparent side panel, a soft handle, and a resealable plastic zipper.
For consumers, one of the most frustrating aspects of purchasing Veetee rice in the past was also a simple one: carrying the bag around. The large rice bags were unwieldy in the store and difficult to transport. By engineering a soft fold-out handle made from a proprietary polymeric composition, Veetee made it far easier and more ergonomic for consumers carrying the bag.
The transparent gussets further make the bag more appealing in the store by showing off the rice to consumers. This increases the likelihood that the product will turn over quickly and makes it more attractive for POS businesses to purchase wholesale.
Handy Rice Packages
The New Veetee Rice Bag has Handles for Easier Carrying
Trend Themes
1. Convenient Packaging - Opportunity for disruptive innovation in creating packaging solutions that are easier to carry and transport for consumers.
2. Transparency Marketing - Opportunity for disruptive innovation in using transparent packaging to showcase products and increase appeal to consumers.
3. Resealable Packaging - Opportunity for disruptive innovation in developing resealable packaging options that enhance convenience and product freshness.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation in the food packaging industry to create more convenient and attractive packaging solutions.
2. Retail - Opportunity for disruptive innovation in the retail industry by utilizing transparent packaging as a marketing tool to increase sales.
3. Consumer Goods - Opportunity for disruptive innovation in the consumer goods industry by incorporating resealable packaging options for improved convenience and product preservation.