V&Co. Beauty is introducing itself to the world as a first-of-its-kind collection of shampoos and conditioners infused with peptides and it is making affordable, clean haircare accessible through major retailers. "We couldn't help but notice the peptide movement and began the lengthy process to develop and fine-tune formulas, specifically created to leverage peptides for hair health," said co-founder Mike Redmond.
While savvy beauty consumers know the importance of peptides for skin health, the skinification of haircare is seeing brands bring hero skincare ingredients to the haircare category.
The haircare brand fueled by scientific innovation for targeted hair health offers vegan and cruelty-free formulas that are targeted for different hair types, from Wavy and Straight to Curly. Additionally, V&Co. Beauty offers Thickening shampoo and conditioner formulas.
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Trend Themes
1. Skinification-of-haircare - Brands are bringing hero skincare ingredients to the haircare category, fueling the skinification of haircare trend.
2. Peptide-movement-influence - The rise of the peptide movement is influencing innovative haircare formulations to leverage peptides for hair health.
3. Targeted-hair-health - Scientifically driven haircare brands are focusing on targeted formulas for different hair types, emphasizing targeted hair health solutions.
Industry Implications
1. Beauty-and-personal-care - The beauty and personal care industry is adapting by incorporating hero skincare ingredients into haircare products, driving the skinification of haircare trend.
2. Retail - Retailers are experiencing a demand for affordable, clean haircare products infused with peptides, creating opportunities for partnerships with innovative brands like V&Co. Beauty.
3. Science-and-technology - The science and technology industry is witnessing advancements in haircare formulations that leverage peptides for enhanced hair health benefits, indicating disruptive innovation in the beauty sector.