Nike introduced a new and captivating colorway of the signature Air VaporMax Flyknit 2 sneakers -- the new tonal completion honors Chinese New Year. The cultural festivities will be approaching within the next two months and to celebrate, the running shoes are complete in a bright red color along with some floral designs.
The upper is complete in the iconic knit construction and it sits on top of the signature transparent VaporMax soles in a red tint. Notably, the lacing systems are also finished in the same bright hue to tie the entire silhouette all together. At the heel counter and the footbed are hits of black, white and blue floral patterning. An additional contrasting element is the small white Swoosh at the side and the black heel tab.
Chinese Holiday-Themed Knit Runners
Nike's New Air VaporMax Flyknit 2s are a Bright Festive Red
Trend Themes
1. Cultural-themed Sneakers - Brands have the opportunity to create limited edition, holiday-themed sneakers that celebrate different cultures around the world.
2. Customizable Running Shoes - Running shoe companies can explore personalized options for consumers to design their own shoes with cultural and colorway inspirations.
3. Sustainable Cultural Collections - Sustainable fashion brands can leverage cultural themes and designs to create collections that celebrate different cultures while also promoting environmentally-friendly products.
Industry Implications
1. Sportswear - Sports brands can design sneakers with cultural themes to celebrate different holidays and cultural traditions, attracting a wider audience.
2. Fashion - Fashion companies can incorporate cultural designs and themes into their collections, catering to consumers looking for unique and memorable products.
3. Sustainability - Sustainable fashion companies can create collections that celebrate different cultures and traditions while promoting eco-friendly manufacturing and production methods.