The Vans Girls Fall/Winter 2011 Lookbook perfectly illustrates why the 45-year-old niche market skate shoe company has become a mainstream staple for both men and women.
The Vans Girls Fall/Winter 2011 Lookbook shows the brand's versatility. Vans has expanded their product line to include t-shirts, jackets, bags, and other accessorizes, and many of them are on display in this collection. In each shot, the model is styled in a manner that shows the Vans' connection with the bohemian youth of the world. Boat shoes, scarves, and horizontally striped shirts are just a few of the hipster outfit staples that are featured in this collection. By including these small touches in their marketing, Vans gives a subtle head nod to the hipsters around the globe that lionize their brand.
The outfits in the Vans Girls Fall/Winter 2011 Lookbook are available in stores now.
Hipster Girl Lookbooks
The Vans Girls Fall Winter 2011 Lookbook is Stylish and Spunky
Trend Themes
1. Bohemian Youth Fashion - There is an opportunity for companies to capitalize on the growing demand for bohemian-inspired clothing and accessories.
2. Skate-inspired Clothing - There is an opportunity for companies to explore skate-inspired clothing and accessories as a potential market for mainstream appeal.
3. Versatile Product Lines - There is an opportunity for companies to expand their product lines and offer versatile options that cater to a broader range of customers and increase brand awareness.
Industry Implications
1. Fashion - The fashion industry can capitalize on bohemian and skate-inspired clothing trends to attract a younger demographic and boost sales.
2. Footwear - The footwear industry can explore the skate shoe market and create versatile shoe designs that cater to both niche and mainstream customers.
3. Accessories - The accessories industry can expand their product lines to include bohemian and skate-inspired items such as scarves, bags, and hats that appeal to a broader range of customers.